Using the Dashboard

Signal Labs is available as both a web application and an API. This guide covers the web app at app.usesignallabs.com.

Overview

The Signal Labs dashboard provides a full visual interface for competitive intelligence:

  • Companies — Track your company and manage your competitive landscape
  • Competitors — Add competitors manually or use AI-powered discovery
  • Battlecards — Generate and view AI-powered competitive battlecards with 5 enablement focuses (GTM/Sales, Product, Marketing/Growth, Leadership, Landscape)
  • Signals — Monitor real-time competitive intelligence from competitor blogs and news
  • Chat CIx — Ask AI questions about your competitive landscape using your battlecards, signals, and uploaded documents
  • Data Library — Upload competitive documents (PDFs, DOCX, XLSX) for AI analysis
  • Newsletters — Configure automated competitive intelligence newsletters for your team

API Keys

To use the API or MCP server, create API keys in Settings > API Keys:

  1. Navigate to Settings
  2. Click Create API Key
  3. Give it a descriptive name (e.g., "Production", "MCP Server")
  4. Copy the key immediately — it's only shown once
  5. Use it in the Authorization: Bearer sl_live_... header

Integrations

  • Slack — Ask competitive questions directly in Slack with @CIX
  • API — REST API for programmatic access (View API docs)
  • MCP — AI agent integration for Claude, Cursor, Copilot (Setup guide)