Our Mission

We believe competitive intelligence shouldn't be reactive, manual, or scattered across spreadsheets. Every growth team deserves access to the insights and tools they need to outsmart their competition and make better strategic decisions.

Signal Labs combines expert consulting services with cutting-edge automation to deliver competitive intelligence that actually drives results. Whether you need strategic guidance or scalable technology, we help you stay ahead of the competition.

10+
Years Experience
50+
Companies Helped
2
Successful Exits

Our Values

The principles that guide everything we do

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Action-Oriented

We don't just deliver insights — we deliver insights you can act on immediately. Every piece of intelligence should drive decisions and outcomes.

Speed & Efficiency

In competitive markets, timing is everything. We help you move faster than your competition through automation and streamlined processes.

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Data-Driven

Opinions are cheap, data is valuable. We base our recommendations on solid research, proven methodologies, and measurable results.

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Partnership Mindset

We're not just vendors — we're strategic partners invested in your success. Your wins are our wins, and we're with you for the long haul.

How We Help You Win

Comprehensive competitive intelligence through consulting services and cutting-edge software

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Expert CI Services

Expert competitive research, battlecards, win/loss analysis, and market intelligence for B2B teams.

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CIx Platform

Lightweight SaaS platform to automate competitor tracking, content creation, and insights delivery.

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Our Journey

From consulting to SaaS — building the future of competitive intelligence

2025

Signal Labs Founded

Started as a competitive intelligence consulting practice, helping B2B companies develop better CI strategies and win more deals.

CIx Beta Launch

Our competitive intelligence and enablement platform that automates the heavy lifting of CI (tracking competitor moves, creating and updating battlecards, etc.).

Coming Soon

Integrations (Slack, Salesforce, Zoom), win/loss analysis, and Conversational Intelligence.

Let's Work Together

Ready to transform your competitive intelligence? Get in touch to learn how we can help.